SFMoMA Interactive
Digital Map

Wayfinding navigation.

Introduction The San Francisco Museum of Modern Art has many tourists throughout the entire year from all over the world. They come there to learn about artists, new and old. They love learning about the unique styles of art and what there is to discover. What would be amazing is to provide something that would not only amaze tourists, but also be one of the most creative and unique museum directories in the entire world. It could be something that the world has never really seen yet.

Digital Map A beautiful small transparent map card that is touch sensitive. Interchangable, can tell you where you are, where other art is located, and how to get there. Ability to watch small videos on it and pan through on the map surface.

Gallery Signage Signage and stickers located around the entire museum. Particular words can be used to target art fantatics. Various colors used from the museum color palette.

Website & Kiosk Easily plan your trip inside the museum ahead of time. Bring the whole family or just yourself, you can pick up your digital map at the museum kiosk. The Kiosk is a large interface where you can easily navigate and choose the galleries you want to visit.

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Client:SFMoMA Wayfinding

Date:15th May, 2013

Case Study:SFMoMA Case Study

Services:Redesign, Branding, Website

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The Process


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Easy to Use


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Strategy

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Design & Branding

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Motion Graphics

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Marketting

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Step No.

01

Redesign.

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Step No.

02

Branding.

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